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In an effort to help young girls who are bullied, L’Oréal has launched Tolérance, a new line of junior cosmetics that gives young girls the confidence they need to stop bullying where it starts: their inferior appearance and demeanor.

“We are staunchly anti-bullying and want to support the cause by teaching girls to hide their pain with a shiny, happy façade,” said brand spokeswoman Danielle Barnett. “We want young girls to look and feel less like the kind of pathetic losers who deserve to be bullied.”

oh my god, this website.